The new big thing in advertising is now mobile marketing. Read on to find tips and tricks to make mobile marketing campaigns that are easy and effective.
Start by building a good database. You need more than just cell phone numbers in the mobile marketing database. You must get their go ahead before you begin. Get their permission by emailing the permission form, or having a page on your website where the user can opt-in.
Never randomly message your customers. If you contact your customers, make sure you are contacting them with a purpose. Texting random phrases is the quickest way to kill a marketing campaign. Customers aren’t looking for humorous, personal messages from a business they patronize. They’re looking for valuable information and ways to save money.
Mobile marketing messages should be clear and brief. Make sure customers know what your message is, so they absorb it and respond.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. For even more objective input, you may want to consider paying for outside testing services.
You can gain an advantage by keeping an eye on what your competitors have been doing. You have to stand out from your competitors.
Mobile platforms should drive visitors to your main site. Being mobile is a way to urge people to check out your home base, and also to stay in contact with those customers who are already avid visitors at your home base. Don’t base your whole approach on the use of a mobile platform.
While many people do want to hear about the sales you have to offer, they do not want to hear about it when they are sleeping. Make sure not to annoy your customers with early/ late messages. Customers will be irritated if they are awakened by a mobile marketing text.
There’s plenty of money to be made in mobile marketing. There are many more people that are using their phones to download apps or use social networking sites. Both of these are good ways to advertise and market your business. Marketing is about bringing what you have to offer to a place where customers can see it.
You will get the best results from dedicated short code. While it may cost a little more, it is important in protecting your brand. This can provide you with legal coverage as well.
If you make it possible and simple for your mobile marketing customers to forward or resend the message on to their friends, there is a good chance they would do it. Anytime you build a mobile promotion, ensure that they are easy to pass on to others for further advertising.
Split test the mobile capabilities your site. Testing is important so you know that people can use your website. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. You can use this information to select the best landing page.
Location can play a huge role in a great mobile marketing campaign. Unlike other marketing methods, mobile marketing lets customers know right where you are. You will be able to find a new location that you were not able to find anywhere else. Give some thought to the potential that location-specific marketing strategies present for your business.
It is important to do research about your potential audience. Know what your target audience responds to before you start designing a mobile marketing plan. Are they using cellphones more than computer? Which operating systems are in place on their phones? When you discover things about the prospects you are reaching for, reaching out to them becomes much simpler.
The idea of mobile marking is to focus on your existing customers, rather than gaining new ones. Existing customers are more likely to positively receive text messages and promotional updates. You will find that more often than not, people will regard mobile marketing efforts to be spam.
When you send emails, you must make sure that they are mobile friendly to ensure they stay more effective. This can be accomplished through clickable phone numbers, pages with navigation tabs, and other features that make your site easy to navigate on a mobile phone or device. Many people deal with email on their phones and smaller devices these days, and your mobile campaigns should reflect that.
Do not share your short codes, make them dedicated and buy them. You can actually link it to your brand, the only thing is it’s kinda pricey, $2,000 prices. Before long, savvy surfers will start to remember your short code. This is very little that needs to be paid to avoid legal issues. You could be liable for the abuses of a code sharing company.
Make sure your mobile content is viewable on multiple mobile platforms. You have to think of many different mobile devices when making a mobile campaign. You will need to make your mobile campaign compatible for all mobile devices.
Be sure to check your messages for accessibility and ease of use. If your customers can not see what you are forwarding to them, your efforts will be wasted. You can recruit family, friends and colleagues to receive your test messages to ensure that your campaign is going to work with a variety of mobile devices.
Even if you think your advertising is as good as it can be, it probably isn’t. And keep close tabs on the new techniques your competition is implementing. The advice provided here should give you some creative ideas on how to keep your own competitive edge alive.