You should make sure QR codes are on your printed ads to attract tech-savvy users. Customers can then use their smart phones to reach your website and find coupons. Put these codes everywhere, including fliers, catalogs, and even your own business card. If a customer is interested, the QR code is an easy way for them to learn about your business.
To stay on track with your Mobile Marketing efforts, decide what you want to accomplish, and write a mission statement that you can stick to. Adhering to your principles will help you to keep on the straight and narrow.
The customers within a market change slowly unless there is a major market upheaval, but do remember that customers using mobile devices can appear or disappear due to factors beyond your control. Make sure you are always ahead of technology; it changes quickly. You will be more competitive if your technology is advanced.
If you’re going to get involved in Mobile Marketing, make sure your sites and communications are optimized for a mobile screen. Go out and use as many electronic mobile-devices as you can so that you can get a feel of what your customers will be doing.
Make attempts to go viral in order to ensure your advertisements are seen by many people. They could recommend it to friends and family, which will increase your customer base.
You probably know that you can offer some free apps to your customers, but did you know that applications are actually easy to create? Your business could always offer its own special app and really take your Mobile Marketing to the next level. Research all the features that are available to you.
Although many people use the Text messaging feature on their mobile device to communicate via the Internet, not all of them are familiar with the abbreviations that are sometimes used. If a person can’t understand your ad, you might lose a customer.
The easier it is for your ads to be forwarded, the more likely it is that people will do so. Before you put the finishing touches on your promotion, be sure it is simple and desirable to forward it. For example, you might offer a prize to the recipient whose forwarded information brings the most new visitors to your website.
To optimize your marketing efforts, ensure that your campaign is compatible on the most popular platforms. If the site doesn’t work with certain platforms, you are leaving those potential customers behind. Don’t leave money on the table over technical issues.
Do not forget to use Seo with your sites that are designed for your mobile users. Since most mobile searches are done through Google, you will want to Seo your Mobile Marketing materials using Google’s preferences.
In Mobile Marketing, understand that location is everything. Mobile Marketing gives you the Opportunity to broadcast your location. Because of that capability, there are opportunities to take advantage of location based applications that are without precedent. Figure out how to exploit this location-targeting strategy for your company.
Maps and directions should be easy to use. A lot of people use apps to locate places. List your business with Google Maps and similar websites. Try to make it as easy as possible for your customers to find you. Try to format maps so that they appear correctly on a wide variety of mobile devices. Use a Google maps link for exact directions.
Get a good understanding of your audience. Know them and what their preferences are before you spend lots of money on Mobile Marketing. You will want to compare statistics on computer vs. cellphone use. Which operating systems are in place on their phones? Find out about the people you want to reach, and you will be able to reach them.
In your Mobile Marketing campaigns, make your emails mobile friendly to ensure success and effectiveness in reaching your customers. Let them click a phone number to make a call instantly. If you send them a website link, make sure it looks good on a phone. Email addicts use their phones more often than ever, and your emails should be designed from the ground up to take advantage of this.
Include maps designed for mobile devices on your site to bring in local customers. Mobile maps make it easy for local customers to search for businesses on their phone and to locate those business easily.
Invest in dedicated short codes rather than sharing them. Although it can be expensive — approximately $2,000 — it is possible to link them to your brand. At some point, your short code will be recognized and people will associate it with your company. It is a small price to pay to avoid legal problems, too. If the code sharing company abuses the system, you can be in trouble, too.
Don’t get too aggressive sending out offers. Studies have shown that the best response comes from offers that have gone out between once a week on the high end, and two times in a month on the low end. Your customer should think he will miss out if he doesn’t act now. If a customer thinks they can just wait for next week’s offer, they are unlikely to act.
Your advertising can always be improved. Know your competition and keep careful watch on their new directions. Use the above advertising advice to design a truly killer marketing campaign.