Getting started in mobile marketing can seem daunting because there are so many options available to you. Here are some tips to help you on your way to mobile marketing success.
You need a solid database. Refrain mindlessly adding phone numbers in your marketing database. Make sure you get your customers’ permission before you add anything. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
Don’t ever text message customers for no good reason. You should only message them with useful information. You do not want to fail because you send random messages. Your customers expect useful information from you, not the sort of funny texts a friend would send them.
In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. They need to be able to understand and absorb your message in that brief period.
Write less but say more with the mobile content on your website. You cannot have lengthy product and landing pages here that go on and on, just to stuff in keywords without really saying anything of value. Short and sweet is what you are going for. This is a fast-paced world, and time is money!
Mobile platforms that are designed as standalone also need home bases to be successful. Make people arrive at the home base and keep in touch with them once they do. A mobile platform should just be one part of your entire business.
You may not be aware of this, but apps are not hard to make for yourself. These can then be offered free to your clients. If your business creates its own specific app, it could elevate your mobile marketing efforts to a much higher level. Your application could offer a number of features.
If you have any social websites that promote your business, make sure you include a corresponding link on your business homepage. Your customers usually will not search for you at random on a social networking site, as much as they will search for you if they realize you are on it.
If you make it possible and simple for your mobile marketing customers to forward or resend the message on to their friends, there is a good chance they would do it. Be sure that your ad is easy to forward and consider offering an incentive to the person that forwards your ad.
If your company is going to develop a mobile app, create one that’s easy to use and relevant to your business. If it is a useless or annoying app, it could be ignored by your prospects or potential prospects.
Realize that those on a mobile device won’t be able to navigate a complicated site very well. Keep your mobile campaign uncomplicated. This might make it appear simple if you’re using a computer, but the format will be ideal for mobile devices.
Do not forget to use SEO with your sites that are designed for your mobile users. Google is the most popular mobile browser, so start there when you begin to optimize mobile browsers.
If texting is part of your mobile marketing plan, clearly disclose how often you intend to text your subscribers before they subscribe. It is very easy to screw up an SMS strategy because of how it notifies consumers. You could unintentionally cause your recipients to feel as if they are being harassed. Make your customers aware that they can opt-in to receive your SMS and be responsible for the maximum number of messages you will transmit each month. This is a great way to build up your brand loyalty.
Have maps and directions on your mobile website to make it more mobile friendly. Navigation is one of the most common things that people use mobile devices for. They will be able to get better access to you if they know where to find you. Try to format maps so that they appear correctly on a wide variety of mobile devices. Also, add a link that can take the viewer to Google Maps if they need turn-by-turn directions.
Your mobile marketing efforts should be all about keeping your existing customers, not diffused by trying to use it to attract new customers. The relationships you have already built will likely be more receptive to your mobile marketing updates than new customers. Many times, the types of mobile marketing aimed at new prospects is perceived to be spam.
Make sure that your emails can be viewed easily from most mobile devices. This increases the success you have with your mobile marketing campaign. It is vital that you ensure your links are mobile friendly. In addition, provide contact numbers that can be dialed simply by clicking on them. Many people check email on mobile devices, so use this to your advantage.
Before mass producing your mobile marketing scheme to all your customers, do a test batch first to ensure that it is working as it should. If you send texts that do not make sense or work, you will not succeed. Get the opinion of friends and coworkers on the content of your marketing managers.
The many different techniques used in mobile marketing are all based on a few shared principles. The main differences are application and technology. Research, coupled with common sense, is all you need to decide which one will be best for your business and budget.