Don’t fear – there are many other ways to use article submission besides writing the content yourself. Article promotion involves many different things including selecting freelancers to write articles, submitting articles to article directories, and having a fundamental understanding of article advertising. This article will demonstrate the various ways you can use Article Marketing to succeed.
Try using freebies. Freebies will attract new and existing customers and allow them to feel that they are getting more for the money that they have spent and will likely come back for more. Promotional items that feature your brand name and logo can actually help to boost exposure without costing a single dime. Carefully choose promotional items that will help you to achieve this.
Write content that will do well for long periods of time. Find topics that generate interest now and will in the future. It is important for readers to find your pieces interesting even if they are a little older. If your older articles are not too dated and hold the reader’s interest, they will encourage your audience to seek out your newer work, which keeps them on your site and engaged.
Keep your website fresh by posting new content on a consistent basis. Search Engines use applications to periodically revisit your site for indexing purposes. New articles continuously improve your site’s search engine rankings and also encourage return readers.
By putting your focus into a single keyword per article, you will be able to increase sales. Fold the keyword into the title of your article, once in the sub-heading of the piece and try to include it in the URL. If possible, create keyword density using your single keyword through the article. When someone is searching for a specific keyword it will be easier for them to find your site because it is so keyword rich.
One important element of article promotion is to use a clear attention getter in your articles. Many different things can be used so the writer needs to decide which is best, based on the articles content.
A short, 500 word article with an introduction that catches their attention is what you need. Online readers have short attention spans. In order to get them to keep reading you need to hook them quickly. The rest of your article can focus on details and information, but really grab them in those first few sentences.
Promote your articles in other articles you have written. Include a link from a previous article in your new article. This is acceptable, particularly if you are giving advice or other helpful information. Don’t be scared to praise your own work!
Be sure to keep your article so that your reader can not only relate to it’s contents, but also to it’s tone. This will help to create a welcoming atmosphere and prevent bland writing tone. Just have a conversation with your readers, and you will surely see more success.
Make your work your own. You should use these articles to express your personality and help readers know more about you. Maintain your own style, so that you do not sound repeated and mundane.
Develop a unique voice that makes your content stand out. Do not submit your article if you have to use reference books. It will be obvious to your readers whether you’re using your own words, and if they sense that you’re not they won’t be likely to trust your content.
A bullet-pointed list is optimal if you want to improve your article. Try to change up your sentence length, which can make your writing more interesting. If you separate your ideas into a bullet list, though, you add novelty by varying the article’s structure. This will hold the reader’s interest.
A summary is as important as the article itself. This is what will be visible to the Search Engines. An interesting description will encourage people to read your article. If your descriptions are concise but engaging, readers will be eager to see what the complete article has to say.
Keywords must appear in your articles in order for online promotion to be successful. This goes double for your page titles and meta data. Make the keywords in your copy stand out with the bold tag. You can right click, and choose ‘View Source’ to look at keywords that your competitors are focusing on. Quotation mark
When you have compiled a number of good articles, publish them together as an eBook. This is a great way to promote yourself and your work. Use the e-book as a no-cost resource that you can give to customers when they sign up for your email newsletters.
Make sure your articles are properly formatted. Prior to submitting articles to directories, make certain they conform to the service’s standards. They will let you know where html and links should go in your article. They will also let you know how many times keywords can be used.
Use article directories for publishing your articles. These typically rank very well with the different Search Engines. Your articles will likely be chosen, and this gives you plenty of free publicity.
Your articles should be unique and well written. Carefully proofread your articles, and ensure that they positively reflect your company, your product and your principles. You will leave a far better impression with potential customers.
Many online services are available to help you get started. If you are looking to increase your article advertising knowledge, these tips will be a good start.
Article Marketing Techniques