Everyone all over the world seems to be addicted to Facebook these days. The millions of users there want to know about your products, too. Keep reading to find out what you need to know.
All posts must be done professionally. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. If you stay professional, people will trust you.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. Monitor you wall regularly, and reply to any @ messages. It is important to reply to everyone, even more so if it is a complaint or a question.
Facebook ads are a great place to start. Normal posts to your Facebook page will only promote your products to your current followers. To really maximize your marketing efforts, you should purchase Facebook ads. They are inexpensive, and can make a big difference.
Facebook marketing involves making sure your page is memorable to users. You should add pictures and colors to attract attention. Users on Facebook are attracted to these pages over plain ones.
Think of Facebook as a way to share content. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Treat it as such. Write some actual blog posts and then promote them via other channels through your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.
Improve the Facebook marketing interface of your page using custom tabs. This organizes your information and keeps your site professional. When you run a contest, put it on its own tab, for instance.
The first step to success with Facebook marketing is having a solid base of fans. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. If you have that may fans, you can see some real success.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. Posting on another page gets attention. Make sure it’s the kind of attention you want. Make postings on other Facebook pages only if you have worthy content. Do not ever do spam posts.
Offer a reward for someone liking your page. These “likes” can bring new attention to the Facebook page. Try to give a way free items if they are going to ‘like’ your Facebook page. It could be a sweepstakes prize or something offered to everyone. If you give them something they like, they will probably not hesitate to “like” you.
Companies like car dealers may not need a page on Facebook for their business. Your customers will want to read your posts everyday on Facebook. Invest your marketing dollars in a targeted Facebook ad instead.
The goal of using Facebook is to garner more sales. To keep you on track, set short term sales goals. Although achieving many page likes is good, if you cannot get these likes to translate into sales, this does not matter. If you do not get the results you need, your strategy might need some tweaks.
Make sure people can “Share” content on your Facebook page. People from your audience will tell others about any valuable information you have on your page. Facebook is great for sharing and connecting information and people. When you make an effort to give your audience valuable content, they will share that with their social networks and drive more customers to you.
Never turn off the function that allows people to post comments on your page. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.
If someone leaves a message on your page, respond to it. This means both in your inbox and the ones that are left on your page. This can take quite a bit of time and patience, but the followers you have are going to enjoy this quite a bit.
Your Facebook page should look like it is related to your webpage. Keep the same color scheme on your page. This helps folks make the connection between you and your brand. If it is totally different, it can be confusing.
Don’t use Facebook’s update feature too often. This ability allows you to send a message to all of your followers. But, just use the feature for things that really matter. If you message people too often, they may steer clear of your site.
Ask customers for reviews you can post on your Facebook page. People that want to purchase what you’re offering will enjoy reading through reviews about these things. When customers post product reviews on your wall, it makes it easier for prospective customers to decide to buy.
Holding contests or sweepstakes on your page is a great way to increase interest about your products. For instance, you might see if your Facebook followers want to add photos of themselves or their families using your products. After the contest is over, then you can pick out the winner.
Event sharing is a great feature of Facebook. Follow events that relate specifically to your company. This is a great way of keeping your site up to date and relevant.
As was stated earlier, all sorts of people use Facebook. You might be surprised how well Facebook marketing works to promote your product or service. Use these tips and you will see that you will be successful.